We are all very busy and have a thousand things going on in our business. One day, we step back and look at our operation to realize that is it not what it used to be – or what it should be!
It is not your fault. In the whirlwind that we call daily life, it is too easy to get caught up in all the minutia. It’s always something, right? Hiring, firing, Chef yelling, bad comments, health inspector is here again, the food delivery is late, or simply too many guests and not enough staff.
Who has time to really sit back and evaluate and consider what our guests really think about our operation? The one, into which I put so much of my blood, sweat and tears. The one where I spend most of my time, more than I do with my family. What are my kid’s names again? All kidding aside, I think we have all fallen into this trap at some time or other.
Let’s remember the reason we are open, and why we have jobs. The main thing is happy customers. What is the need of the main thing? They want a great stay, great food, with great service, and a memorable experience. This goes for whether they are eating for a need or dining for pleasure; staying for business or a fun weekend getaway. It is still the same. The main thing is making people happy.
Take a look at your Yelp comments, TripAdvisor, and/or Open Table. What are customers there saying about their experience? Talk to some of your customers [this shouldn’t be a novel concept] and ask why they come back [or not]. Are they eating there because it is convenient, or are they driving out of their way because you have something special?
Going through the motions of keeping the restaurant going every day is a lot of work, but it shouldn’t overshadow the main thing. The main thing, really the only thing, is happy customers! The main thing will keep your restaurant open. Without them, it is only a matter of time before you see the dreaded For Sale sign out front!
I work with many hotels, restaurants, and individuals, and this would be true in most. It can be said for any business category or even in life in general. Recognizing the Main Thing is so important; take a look at yours today.
Russ Blakeborough is a Hospitality Consultant with Focus F&B
Call us, we can help. Our three-day visit you will get a full report of what is going well and where you can improve, along with a step-by-step strategic plan on how to get there.
Russ Blakeborough is Managing Director at Focus F&B. Russ works to reimagine food and beverage at hotels and restaurants. We work on refreshing your current concept and creating steps for improvement. We have the tools and resources for cost-effective and immediate improvement.
Russ, originally from England, now resides in Savannah, Georgia, in the USA, and operates worldwide.